About Encircle Program
Encircle is the loyalty program launched by Titan Company Limited. It rewards members who choose to shop at Tanishq and allows them to earn reward points and exclusive privileges on every purchase, with one simple membership.
New to Tanishq ?
Join the encircle program to start earning points and receive exclusive offers
Already a Member?
If you’re already a member, login to know your points balance and tier status.
How it works
Earn Points from your very first Purchase
You can start earning from your first purchase as a silver tier member.
One Encircle Point equals 1 AED
Each encircle point is equal to one dirham. Points will be credited within 24hrs of the transaction.
Tier Benefits
There is no end how much you can do with your Encircle membership.
Platinum Tier
- 0.6% of invoice value as points on plain jewellery(0 - 5% discount)
- 0.3% of invoice value as points on plain jewellery(5.01 - 10% discount)
- 2% of invoice value as points on studded jewellery(0 - 5% discount)
- 1% of invoice value as points on studded jewellery(5.01 - 10% discount)
Gold Tier
- 0.4% of invoice value as points on plain jewellery(0 - 5% discount)
- 0.2% of invoice value as points on plain jewellery(5.01 - 10% discount)
- 1.4% of invoice value as points on studded jewellery(0 - 5% discount)
- 0.7% of invoice value as points on studded jewellery(5.01 - 10% discount)
Silver Tier
- 0.2% of invoice value as points on plain jewellery(0 - 5% discount)
- 0.1% of invoice value as points on plain jewellery(5.01 - 10% discount)
- 0.6% of invoice value as points on studded jewellery(0 - 5% discount)
- 0.3% of invoice value as points on studded jewellery(5.01 - 10% discount)
Platinum Tier
- 0.6% of invoice value as points on plain jewellery(0 - 5% discount)
- 0.3% of invoice value as points on plain jewellery(5.01 - 10% discount)
- 2% of invoice value as points on studded jewellery(0 - 5% discount)
- 1% of invoice value as points on studded jewellery(5.01 - 10% discount)
Gold Tier
- 0.4% of invoice value as points on plain jewellery(0 - 5% discount)
- 0.2% of invoice value as points on plain jewellery(5.01 - 10% discount)
- 1.4% of invoice value as points on studded jewellery(0 - 5% discount)
- 0.7% of invoice value as points on studded jewellery(5.01 - 10% discount)
Silver Tier
- 0.2% of invoice value as points on plain jewellery(0 - 5% discount)
- 0.1% of invoice value as points on plain jewellery(5.01 - 10% discount)
- 0.6% of invoice value as points on studded jewellery(0 - 5% discount)
- 0.3% of invoice value as points on studded jewellery(5.01 - 10% discount)
Birthday and Anniversary Offers
We love it when you can buy yourself something special on your special day. Receive special offers from us on your Anniversary / Birthdays
Encircle First
You’re encircle member for a reason, that's why you get to set your eyes on the latest everything across tanishq universe
Encircle Services
We love it when you can buy yourself something special on your special day. Receive special offers from us on your Anniversary / Birthdays
Encircle Program FAQs
Encircle Rewards is Titan’s Unified Loyalty program where the members can enjoy various benefits & experiences and earn & redeem points with every purchase made in Tanishq, Mia, Titan Watch and Titan Eye+ stores in UAE.
Encircle Rewards Program is opened to everyone who stays in UAE and is above the age of 18.
- You can enrol into encircle Rewards program by making your purchase in any Tanishq, Mia, Titan Watch and Titan Eye+ stores in UAE.
- During this process, a unique Loyalty program membership number will be assigned to you and your registered mobile number will be mapped against this membership number. Each mobile number can only be mapped to one Encircle Rewards membership. Please note that your name and mobile number are mandatory for this process.
- OTP verification is a must to enrol into Encircle Rewards Loyalty Program
- On making a purchase at any of our below mentioned e-commerce websites, you will be enrolled into Encircle Rewards Program soon.
https://www.tanishq.ae/
https://titanworld.com/
https://www.titaneyeplus.ae/ - Encircle Reward Points will be credited to the customers within 24 hours of their transaction in any of our ecommerce websites.
There are three tiers in the program. Silver, Gold, and Platinum
To get upgraded from one tier to the next, you would need the following amount of Encircle points:
| Tier | From Point | To Point |
|---|---|---|
| Silver | 0 | 24 |
| Gold | 25 | 149 |
| Platinum | 150 | - |
- The Reward points are calculated basis the Eligible amount of the product you purchase from any of the stores in UAE. The Reward percentage varies for Tanishq, Mia, Titan Watches & Titan Eye+.
- Refer to below points earning percentage for Tanishq, Mia, Titan Watch and Titan Eye+.
Tanishq & Mia
| Product Discount | Tier | |||
|---|---|---|---|---|
| Category | Category | Silver | Gold | Platinum |
| Plain | 0-5% | 0.20% | 0.40% | 0.60% |
| 5.01 % to 10% | 0.10% | 0.20% | 0.30% | |
| Studded | 0-5% | 0.20% | 0.40% | 0.60% |
| 5.01 % to 10% | 0.10% | 0.20% | 0.30% | |
Illustration
- If the Silver tier customer is purchasing a plain product worth 1,000 AED under 0-5% discount, the customer will get 2 reward Points in their Encircle Rewards Account
- If the Platinum tier customer is purchasing a plain product worth 1,000 AED under 5.01-10% discount, the customer will get 3 Reward Points in their Encircle Rewards Account
- If the Silver tier customer is purchasing a studded product worth 5,000 AED under 0-5% discount, the customer will get 10 reward Points in their Encircle Rewards Account
- If the Gold tier customer is purchasing a studded product worth 10,000 AED under 5.01-10% discount, the customer will get 20 Reward Points in their Encircle Rewards Account
Titan Watches
| Tier Name | Reward Percentage |
|---|---|
| Encircle Silver | 1% |
| Encircle Gold | 2% |
| Encircle Platinum | 3% |
Illustration
- If the Silver tier customer is purchasing a watch worth 1,000 AED, the customer will get 10 reward Points in their Encircle Rewards Account
- If the Platinum tier customer is purchasing a watch worth 2,000 AED, the customer will get 60 reward Points in their Encircle Rewards Account
Titan Eyeplus
| Tier Name | Reward Percentage |
|---|---|
| Encircle Silver | 1% |
| Encircle Gold | 2% |
| Encircle Platinum | 3% |
Illustration
- If the Silver tier customer is purchasing a EYEWEAR worth 3,000 AED, the customer will get 30 reward Points in their Encircle Rewards Account
- If the Gold tier customer is purchasing a Sun Specs worth 2,000 AED, the customer will get 40 reward Points in their Encircle Rewards Account
- All Encircle Reward points earned will be updated in your account within 24-48 hours of the transaction at stores. Encircle Reward points earned on any of the ecommerce websites will be credited to your account after 15 days of the transaction.
- The Encircle Reward points earned are valid for 24 months from the date of last transaction and the points are expired by the last date of that Quarter. For example: Encircle Reward points earned on April 2, 2024 will expire on June 31, 2026 if no other transaction has been made before April 2026.
- Encircle Reward Points/tier will be calculated at the end of the day and the new tier will start the next day.
- Partial amount of available points balance is redeemable and there is no limit for redemption.
- 1 Points Value = 1 AED
You can upgrade your tier based on the Encircle Rewards Points accumulated in a period of 24 months from the date of enrolment or the date of your last upgrade/downgrade only through the purchase at Titan International brands i.e. Tanishq, Mia, Titan Watches and Titan Eye+, stores or respective brand ecommerce websites.
To retain your tier, you should maintain the threshold Encircle Rewards Points for 24 months from the date of tier upgrade. If this criterion is not met, you would be downgraded by one tier. Please refer to the ‘Tiers and Encircle Rewards Points’ table mentioned below for the number of Encircle Rewards Points required to maintain each tier.
Your tier will be valid for two years from the date of your last upgrade.
When you return/change goods that you have purchased, the calculation of Encircle Rewards Points to be debited will be done according to your tier when you made the purchase, not on the lowest tier.
You cannot convert your Encircle rewards points into cash.
No, transferring points to someone else in the Encircle Rewards program is not allowed.
In UAE, We have Tanishq, Mia, Titan Watches and Titan Eye+ showrooms.
No, your Encircle Rewards membership in UAE will not be valid in India.
When you join Encircle Rewards, you will receive a Welcome Points credited to your Encircle Rewards Account and you will receive a communication via SMS, WhatsApp, or email. This can be redeemed at any of the Titan brand stores in UAE.
Steps to Redeem:Step 1: Visit any of our brand stores in UAE to redeem your Welcome points.
Step 2: While billing please provide the cashier with the mobile number you have used to enrol into Encircle Rewards Loyalty Program.
Step 3: The cashier will apply your Encircle Rewards Points Balance to the first transaction bill and reward points will be redeemed.
Please note:
- Your Welcome Reward Points can only be redeemed once in the respective channels within 30 days /60days from the date of credit.
- Offers are fixed to their respective channel and the tier that you have enrolled into.
- Your Welcome reward Points will be valid for 30 days/ 60 days from your date of enrolment basis the enrolment Offer.
- Birthday and Wedding Anniversary Offers: You can get exclusive offers on your birthday or wedding anniversary which can be availed at any of the Tanishq, Mia, Titan Watches and Titan Eye+ stores. The offer will be active in your account only for 30 days (15 days before and after the date of your birthday/wedding anniversary). You can avail all offers but will be restricted to only one-time redemption for each brand during the offer period.
- Exclusive Preview: You get to be the first to check out our new products at exclusive product previews and Trunk shows, which will be communicated to you two or three days in advance.
- Free Jewellery Cleaning: You can avail free cleaning services for your jewellery and watches on request. The store will use approved and friendly liquids/cloth while cleaning your jewellery and watches.
- Free Eye Check-up & Eyewear Servicing: You can avail free servicing for your eyewear. You can opt for a reminder for an eye test and contact lens refill every 6 months and we’ll help you mark your calendar. Please note that the eye check-up service is free for Encircle members at all Eye+ stores.
- Referral Rewards: When you refer someone for the Encircle Rewards Loyalty Program & a referee completes the purchase using the referral code; both you and your referee will get some referral bonus points as referral benefits.
- Titan & Partner Brand offers: Being an Encircle Rewards esteemed member, you will get some exciting benefits from Titan brands as well as associated partner brands.
To check your transaction summary, you may Visit purchase history section in www.encirclerewards.com by logging in using your mobile number and OTP Validation
Your User ID will be your registered mobile number and OTP will be generated for login on www.encircleglobal.com
No, the validity of your Titan Encircle membership in India will not be applicable in Encircle Rewards program of UAE.
Encircle Membership is valid for lifetime, customers do not have the option to deactivate membership. Even If a customer comes back to us after a long gap then also, she will be recognized with the same old membership number provided the customer is using the encircle registered mobile number.
Purchase of gold coins/bars & Gift cards are excluded from Encircle Rewards program.
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