Tanishq Jewelley Stories

Brand story

Coined by Mr Xerxes Desai by marrying the words 'Tan' meaning body and 'Nishk' meaning a gold ornament, Tanishq is a name synonymous with superior craftsmanship, exclusive designs and superlative product quality. A journey that started with the launch of 18K gold watches studded with precious stones, Tanishq soon grew into a 22K gold jeweller who understood the evolving needs and desires of the woman. A blend of traditional values coupled with a modern outlook made us India’s first and largest jewellery retail store chain and allows us to maintain our position as the top Indian jewellery brand.

At Tanishq, jewellery is not a product, but rather, a manifestation of artistry and this is why we are a brand that has the distinct honour of being coveted by women.


Quality is the crown jewel at Tanishq. From the craftsmen and designers, to their creations and the showrooms that sell them, the highest level of quality checks are implemented to ensure unmatched perfection. Deep rooted in our ethical beliefs and principles, Tanishq will never waver from our promises of purity, superior creations and to delight every worker and customer equally.

Tanishq propagates legitimate sales and employment practices and not just because we believe in the law but also because we believe in the spirit that the law was made in.

Design Philosophy

Tanishq Jewellery - Product Design

With designs that capture the beauty and celebration of special occasions in the life of the woman, Tanishq aims to be an integral part of her journey. As India’s leading wedding jeweller, we understand the varied needs of every bride and that has stood as our inspiration behind creating special wedding collections.

With Mia by Tanishq, we found our way into the wardrobes of working-women who are looking for contemporary designs and office-friendly jewellery. With fabulously ornate creations in gold, diamonds, Kundan, Polki and precious stones, Tanishq is never short of a piece of beauty and glory that can compliment the woman.

Product Philosophy

Tanishq Jewellery - Product Philisophy

There is little in this world that can compare to the luminescent sparkle of a diamond. Magnificent and breath-taking, Tanishq diamonds come together to make statement pieces that celebrate eternal love and commemorate lasting relationships.

To maintain the highest standard and quality of diamonds, we implement extensive quality checks and only source our diamonds ethically from known, trusted and certified suppliers. Every piece of our diamond jewellery is a labour of love that stands testament to the beauty of the one who wears it.

The Tanishq Experience


At Tanishq, we take great pride in offering an unparalleled retail experience that takes into consideration our every customer's unique needs and preferences. Our trained representatives have extensive knowledge about the jewellery they showcase and strive to deliver excellence, consistently.


Tanishq Jewellery - Karigars

We strive to ensure that every employee at Tanishq is welcomed into the folds of our protective family with their best interest being one of our main concerns. Our Karigars are provided with world-class facilities, a safe and supportive environment and are well taken care of with benefits like health care and financial aid. With the advancement of jewellery making equipment and technology, our workers also gain training and access to these top-of-the-line machines to aid in the creation process of their masterpieces.

Tanishq ensures that none of us are working or living in poor conditions. Starting from safety precautions taken in workshops and ending with healthcare facilities, they ensure great living and working conditions!